The #GiveaShit Pledge

In 2020, LiteAF joined the #Giveashit campaign. This campaign was created by the great people over at Outdoor Evolution to help raise awareness, and to protect and give back to the public lands we all love to explore. We have pledged 10% of our yearly profits to the New Jersey Pinelands National Reserve.

Congress created the Pinelands National Reserve (PNR) through the passage of the National Parks and Recreation Act of 1978. The PNR is the first National Reserve in the United States.

The PNR is approximately 1.1 million acres and spans portions of seven counties and all or part of 56 municipalities. The reserve occupies 22% of New Jersey’s land area and it is the largest body of open space on the Mid-Atlantic seaboard between Richmond and Boston.

The reserve is home to dozens of rare plant and animal species and the Kirkwood-Cohansey aquifer system, which contains an estimated 17 trillion gallons of water.   

In 1979, New Jersey formed a partnership with the federal government to preserve, protect and enhance the natural and cultural resources of this special place.

Through its implementation of the Pinelands Comprehensive Management Plan, the New Jersey Pinelands Commission protects the Pinelands in a manner that maintains the region’s unique ecology while permitting compatible development.

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